Events - Event View

Time to learn something new and fresh from a writer and wine culture expert! 

This dynamic, live zoom conversation and Q&A with Chasity Cooper will assist owners, viticulturists and winemakers elevate their wine stories and how to make them accessible to a broader audience.

With a Chicago flare, Chasity brings exciting new views on how to really connect with new consumers through storytelling, travel, and wine education. Her name might sound slightly familiar as she was honored as a Wine Industry Leader in Wine Business Monthly’s November 2022 issue and was a featured speaker in Napa Valley Vintners’ 2022 Wine Writers’ Symposium.

Chasity is excited to share extensive skills from her personal toolbox working with many publications and adult beverage brands which shape her thinking as both a consumer and a critic.

Chasity will dive into the communications puzzle our wine brands need to solve for success now and in the future. She’ll discuss ways to improve how we speak concisely and with fresh passion with many tips and tools to consider with four critical audiences:

• new wine consumers – i.e. future core consumers,
• while staying true to your current core wine consumers,
• plus how to speak to the rapidly evolving wine media,
• and distilling it down to be meaningful (fast!) with the trade.

Don’t miss this fun, power packed, interactive conversation and Q&A.