Jesse Chacon, Food and Beverage Photographer

Selling the Sip: Photography Tips That Elevate Your Wine Brand

Wednesday, April 15, 11:00am

Long Shadows Tasting Room

In today’s visual-first market, a single image can shape perception before the cork is ever pulled. In this session, a professional food and beverage photographer shares how intentional lighting, composition, and styling can transform your wine into a compelling brand story. Learn how to create imagery that captures texture, mood, and identity – so every photo doesn’t just showcase the bottle, but sells the sip.
Bold, graphic, and detail-obsessed. For over 20 years, Jesse Chacon has honed his eye for photographic precision—spending the last decade focused exclusively on commercial food and beverage. Based in Dallas, he transforms menu items into hero characters through high-contrast, crave-worthy imagery. From national QSR brands to local culinary standouts, Jesse blends still-life mastery with food motion and tabletop cinematography to create dynamic visuals that demand attention.