Abigail Keng, PhD, Sales Lead, Republic National Distribution Co.

Talking Taste: How to Communicate Wine to Every Level of Consumer

Tuesday, April 14 – 10:00am

In this session, learn practical strategies for making wine approachable, engaging, and memorable, turning every conversation into an opportunity to connect, educate, and inspire the next sip.

Abigail Keng, PhD, earned her doctorate in Enology from Texas A&M University, specializing in consumer sensory science and wine quality improvement. Her research focuses on consumer characterization studies that help align winemaking decisions with real consumer preferences. In 2025, she was awarded the inaugural Women for WineSense Scholarship from the Texas Hill Country chapter of Women For WineSense in recognition of her contributions to the field.

Currently, Abigail serves as a Sales Lead at Republic National Distributing Company in Houston, TX where she bridges research and the marketplace by connecting consumers with wines they truly enjoy. She is passionate about translating sensory science into practical insights that bring people closer to wines they will love.