How to Make Wine Drinkers Feel Smarter, Hotter and More Interesting (Because That’s Not How They Feel Right Now)

Tyler Balliet
@tylerballiet

Wednesday, April 15 – 11:00am
at  Sparkman Cellars Tasting Room

We are talking about wine all wrong. Millennials and Gen Z stopped paying attention to wine because we lost the plot.

Decades of condescending wine “education” and rambling tasting notes alienated millions of consumers. They want to be romanced, dream about travel, look good, sound smart, and maybe just forget about the world and enjoy their friends for one night. We aren’t selling wine; we are selling emotions. It’s time we start acting like it.

Tyler Balliet is a bestselling author and entrepreneur who has been reshaping the wine industry since 2006. Her debut book, Rebel School of Wine, was nominated for a James Beard Book Award in 2025. Tyler founded Rosé Mansion and Wine Riot, two wildly successful wine experience companies that sold over 500,000 tickets and helped change the way Millennials and Gen Z experience wine.

She has been featured in the New York Times, Boston Globe, and LA Times, and regularly appears on television including CNN, ABC News, and Good Morning America. A former Inc. Magazine 30 Under 30 and Wine Enthusiast 40 Under 40 honoree, Tyler continues to push the boundaries of wine culture by blending design, storytelling, and history to make wine more accessible, inclusive, and fun, for everyone. Tyler lives in New York City.